Arms Race Nutrition was created with a single purpose in mind: doing an influencer-driven brand the right way. To us, the right way means combining the high visibility and enormous influence of Julian Smith with the fundamental principles of our existing brands: full transparency labelling, efficacious serving sizes, and ingredients verified to be both safe and effective.

Creating the brand’s identity was equally simple: combine Julian Smith’s old-school, no-BS dedication to training, with the modern science of dietary supplements. Hence our tagline, “Old school dedication. Modern science.” We then infused this old and new synthesis into every element of the brand, from the contrasting polished and distressed branding elements in the logo; to the unique craft paper and gritty feel of the labels themselves. The brand is, from label to point of sale, coherent and unified with its principles – and a perfect reflection of the influencer driving our awareness.